Chin-su Phan Thiet
Fish Sauce
Packaging
Chin-su introduces its new fish sauce line, made from fresh anchovies from Vietnam’s iconic coastal regions: Phan Thiet, Nha Trang, Phu Quoc, and Cat Hai. Each region brings a unique flavor—Phan Thiet’s bold saltiness, Nha Trang’s light sweetness, Phu Quoc’s rich aroma, and Cat Hai’s deep umami. Experience the essence of Vietnam’s seas in every drop of Chin-su fish sauce.
Nam Ngư fish sauce by Chin-su has become a familiar and beloved brand in the market, known for its rich flavor, consistent quality, and affordable price.With years of experience and a deep understanding of culinary arts, Chin-su proudly offers traditional fish sauce that suits every Vietnamese family.
However, to meet the growing demands of the market, Chin-su is excited to introduce a premium fish sauce line – crafted from the finest specialty seafood sourced from Vietnam's most renowned coastal regions. Made from carefully selected fresh anchovies and produced using modern techniques while preserving traditional flavors, this new product line promises to deliver a premium culinary experience, rich in Vietnamese heritage.
Objective
Vietnam is blessed with rich coastal regions that yield the finest ingredients for crafting exceptional fish sauce, capturing the pure essence of the sea. Honoring these specialty ingredients means preserving tradition and celebrating nature’s gifts. From fresh anchovies sourced from Phan Thiet, Phu Quoc, Nha Trang, or Cat Hai to the natural fermentation process, each drop of fish sauce reflects the ocean’s richness and local expertise. Promoting these premium products not only supports local communities but also shares the unique flavors of Vietnamese culinary heritage with the world.
Concept
Vietnam takes pride in its precious heritage of local ingredients used in fish sauce production – a hallmark of traditional culinary culture. From fresh anchovies sourced from the coastal regions of Phan Thiet, Phu Quoc, Nha Trang, and Cat Hai to the time-honored fermentation process, every drop of fish sauce embodies the essence of the sea and the dedication of local communities. This heritage not only creates a unique flavor but also represents the harmonious connection between people, nature, and tradition. Preserving this legacy is our way of safeguarding and sharing the essence of Vietnamese cuisine with the world.
The design features a map of iconic regions Phan Thiet, typography embossed with a vintage, textured finish. The names of these locations are highlighted in metallic gold foil, evoking a sense of rarity and prestige. At the bottom of the design, illustrations of local fishermen are depicted in a classic style, capturing their timeless connection to the sea and the precious anchovies used in crafting the sauce. The background incorporates subtle, weathered textures, reminiscent of aged parchment, to emphasize the deep-rooted tradition and artisanal craftsmanship behind each drop.
The different color options for other regions.
