Kido's Fono
Coconut Snack
Packaging
Kido's want to reposition coconut snacks as a modern, youthful specialty product targeting young consumers. The product, positioned as a "new-generation coconut snack," features innovative flavors like Cappuccino Coffee, Tropical Mango, and Original Coconut, with a focus on trendy, convenient packaging.
Coconut snack is a time-honored specialty product of Vietnam, deeply rooted in the country's culinary heritage. Crafted from the abundant coconut resources found in regions like the Mekong Delta, this snack embodies a delightful blend of natural sweetness and crisp texture, reflecting traditional recipes passed down through generations. Despite its rich history and distinctive appeal, coconut snack has yet to achieve widespread recognition or popularity on a global scale. Efforts to elevate its visibility could introduce this hidden gem to a broader audience, celebrating Vietnam’s diverse food culture.
Objective
The objective is to revitalize coconut snacks as a specialty product with a youthful and modern appeal to attract young consumers. The product is positioned as innovative, trendy, and authentic, emphasizing natural qualities. This is reflected in three key aspects: taste/variants, packaging, and occasions/packaging formats.
Concept
Meet "Cocopi", the friendly coconut snack character who’s always surrounded by a cheerful crew of pals! With a chill smile and a tropical vibe, Coco Snack brings fun and flavor to every bite. Nowadays, young customers love trendy, playful mascots like "Cocopi" —making it super easy for this lovable character to win hearts and fit right into their snack game!
The different color variants for each flavor with characters.
