Rong Viet
Bau Da Wine
Packaging
Bau Da wine, a famous specialty of Binh Dinh, is distilled from sticky rice and traditional leaf yeast, offering a fragrant and smooth flavor. Thanks to its meticulous handmade process and pure water from Bau Da well, the wine has become a local pride, often featured in festivals, weddings, and attracting visitors from near and far.
Bau Da Wine, a renowned Vietnamese liquor brand known for its rich and refined flavor, now uniquely combines with Ngọc Linh Ginseng – the "national treasure" of the Truong Son mountain range – in Nutifood's premium product line. This fusion not only offers a luxurious drink but also represents a harmonious blend of tradition and modernity, culinary excellence, and nutritional value.
Objective
The name Bau Da comes from Cu Lam village in Binh Dinh province, where the wine is traditionally handcrafted, offering a unique sensation of fire and ice. Despite its rich heritage, Bau Da wine has faded over time due to limited promotion. To revive its legacy, Nutifood has combined it with the precious Ngoc Linh Ginseng, creating a luxurious and health-conscious product. This fusion aims to reintroduce Bau Da as a symbol of Vietnamese heritage, blending tradition with modern innovation.
Concept
The design concept inspiration from the land of Binh Dinh, the homeland of Emperor Quang Trung. Blending traditional and modern elements, the concept features gold hues inspired by the wine's fermentation process and the sunlit winds of Central Vietnam, along with golden dragon scale patterns—symbolizing power and sacredness, evoking imagery of kings and the brand name "Rong Viet" (Vietnamese Dragon). The concept exudes sophistication and majesty, honoring historical values while embracing a contemporary breath, perfectly aligning with national pride and cultural roots.
The label of Bau Da wine harmoniously blends modern and classic elements, featuring a Hang Trong's old painting of Quang Trung– the heroic king originating from Binh Dinh. Typography is presented in a classic style, embossed with gold foil, exuding luxury and sophistication. The bottle cap is intricately engraved with dragon scale patterns, symbolizing power and nobility, reminiscent of ancient kings. The meticulous and refined design highlights cultural and aesthetic values, transforming Bau Da wine not only into a premium drink but also into a work of art deeply rooted in tradition.
