Chin-su Foodex
Japan 2024
Event KV
Following the success of Foodex Japan 2023 and driven by the mission to share Vietnamese flavors globally, Masan Consumer Corporation continues to participate in Foodex 2024 and introduces CHIN-SU Chili Sauce, CHIN-SU Specialty Seasoning Mix, and CHIN-SU Spring Rolls.
Masan Consumer Corporation introduces a range of specialty products featuring Vietnamese flavors to the Japanese market. With the Go Global strategy – bringing Vietnamese cuisine to the world – and Japan being one of the key markets, CHIN-SU continues to showcase the rich, authentic flavors of Vietnam at Foodex Japan 2024, which have been warmly welcomed and loved by the Japanese people. CHIN-SU focuses on investing in modern technology to produce product lines that cater to Japanese tastes and meet Japan’s stringent standards, serving both domestic and global consumer needs.
Typography
In line with the vision of promoting Vietnamese spirit and culture on the global stage, the typography design has been thoughtfully crafted to blend the elegance of Japanese aesthetics with iconic Vietnamese symbolism—the "Nón Lá". This harmonious fusion not only reflects the cultural exchange between Vietnam and Japan but also symbolizes the pride and identity of Vietnam as it reaches out to the world.
Some products adaptation with different layout
Other artworks for CHIN-SU Specialty Seasoning Mix, and CHIN-SU Spring Rolls
Foodex 2024
