-196 Vodka Soda
Event Booth
The -196 vodka soda lemon drink made its debut in the Vietnamese market with unique and impressive promotional campaigns, starting with a giant vending machine booth at Nguyen Hue Walking Street in Ho Chi Minh City.
The giant vending machine is an incredibly unique and highly effective way to promote products, especially when placed in crowded locations, as it captures significant attention and creates a strong visual impact. Moreover, it adds a distinctly Japanese flair to the -196 Vodka Soda brand, enhancing its identity and making it stand out in the market. This innovative approach not only draws people in but also leaves a lasting impression, aligning perfectly with the modern and creative image that -196 aims to convey.
Objective
To express the vending machine in the most Japanese way possible, with a modern design that incorporates Japanese cultural elements such as typography, iconic illustrations (Keisho, Sumo, Samurai), and signature decorations (Japanese flowers, coin machine box)
The final option incorporates several artworks that evoke a distinct Japanese aesthetic, enhancing the overall design with cultural elements that reflect the modern yet traditional essence of Japan. These artworks are carefully selected to create a cohesive and immersive experience, aligning with the brand's identity and appealing to the target audience's appreciation for Japanese artistry.
Interaction area with train booth and telephone booth
Adding some Convex Mirror for Check-in with phone
Some shots at Nguyen Hue Walking street
