Lush Lager Beer
3D - 2D Motion Video
The promotional video for the new Lush beer with a fruity flavor offers a vibrant and refreshing experience. With eye-catching visuals of fresh, juicy fruits and golden, sparkling beer, the video evokes a sense of excitement and allure. The new Lush perfectly blends the subtle bitterness of beer with the sweet, aromatic notes of fruit, creating a delightful balance for those who crave something unique.
Lush Lager is an entirely new brand that brings a unique fruity flavor to the beer market. The video needs to highlight the distinctive element of this innovative combination between traditional lager beer and the refreshing taste of fruits. It should emphasize how Lush Lager offers a perfect balance, blending the crisp, smooth texture of lager with the vibrant, sweet, and tangy notes of natural fruits. Additionally, the video should showcase the exciting promotional programs designed to attract both consumers and retail stores. By combining the unique flavor profile of Lush Lager with these enticing promotions, the video will effectively capture the attention of both beer enthusiasts and retailers, positioning Lush Lager as a must-try product in the market.
Since some of the beer can animations were extremely time-consuming to create in After Effects, I decided to explore an alternative approach to streamline the process. I chose Blender to create the required animations. By integrating 3D animation elements into the video, I was able to achieve a more dynamic and visually appealing result while significantly reducing the production time. Blender allowed me to craft detailed and realistic animations of the beer cans, adding depth and a professional touch to the overall video. This combination of 2D and 3D techniques not only enhanced the visual quality but also provided greater flexibility in editing and refining the animations.
Below is the final render, which has been composited and enhanced with some effects in After Effects.
