CJ Taekwondo
Event Teaser
2D Motion Video
The teaser is an essential part of the promotional campaign for the annual Taekwondo event organized by CJ Group in Vietnam. Aimed at conveying energy, martial spirit, and community connection, the teaser will showcase impressive and dramatic footage of high-level martial arts performances, along with emotional moments of the athletes. Designed with a fast-paced rhythm, powerful music, and eye-catching visual effects to capture attention and spread the passion for Taekwondo to a wide audience.
The 15-second teaser video will be a dynamic and captivating summary of the impressive Taekwondo event. It begins with visually stunning shots of Taekwondo practitioners executing high-level techniques, combined with powerful and elegant performances, creating an atmosphere full of energy and excitement. Interspersed with the main competition and demonstration moments, the teaser will also highlight engaging side activities, such as experiential booths from various brands under the CJ Group. From unique culinary showcases to interactive games, all are seamlessly integrated, painting a comprehensive picture of the event. These visuals not only emphasize the spirit of martial arts but also vividly depict the harmonious blend of sports and entertainment culture, offering viewers a colorful and multi-dimensional overview of the event.
Due to the limited duration of the video, as well as the need to maintain a fast and intense pace, the effects added must also ensure an appropriate speed that aligns with the overall rhythm. This requires careful consideration in selecting and adjusting the timing of the appearance, disappearance, and movement of the effects so that they do not slow down the video's overall tempo. Each effect needs to be calculated to be just fast enough to create a seamless feel, but not so fast that it becomes difficult for viewers to follow. This ensures that the video remains engaging and captivating from start to finish, while also effectively conveying its message.
Below is the final render, which has been done in After Effects.
